How to Spot a Star

On this episode, join Skrizz and Adam as they talk about identifying talent - both with entrepreneurs and musicians - and what they look for in a 'diamond in the rough'. They also discuss real estate, Adam meeting Kanye West, and what a typical day looks like for Skrizz.

Transcript

Adam   0:02
Talking music, building businesses, and the grit in the journey. We're Skrizz and Adam and welcome to The Rise.

Skrizz   0:17
We are rolling.

Adam   0:20
We're back. So I want to, uh, I want to touch on something that we talked about very briefly, last episode. So last episode I asked you about in the first five seconds is it normal to know if a song is going to be a hit or not, or at least if you're in a like it or not, not if it's going to be hit, but am I going to like it or not?

Skrizz   0:38
But yeah, yeah, yeah.

Adam   0:39
Yeah. So with that in mind, I want to dig a little bit deeper into that because we were just talking off camera about a. You know, when, when I do a variety of different things from real estate to advising and working with startups, building tech companies, whatnot, but I was telling you about one of the real estate projects we're looking at and how we're able to buy it at a certain price with the goal of selling it out at a bigger price.

Skrizz   1:04
I can recap real quick for, we had a conversation off, uh, off camera and off mic, and essentially he was just explaining that there was a very high end property. I mean, he was, it was more even like it wasn't a business conference. You were kind of just like saying like, this is exciting. Like it's just a very fancy high-end property and you're going to do all these things and you plan on getting a financier or whatever the term is, uh, and, uh, acquiring the property and making a profit of it.

And I thought it was really interesting. I was like, if you're already talking about it being so high end and so expensive, how is there an opportunity there and that, that led to. How do you identify that? You know what I mean? So I'll flip it back at you. So in, in, in the real estate world, let's say like how, cause I would have no idea to do it literally as someone who doesn't work in real estate at all, I would have no idea to say this $1.2 million house I could sell for two.

Adam   01:51
Yep. Um, so it's, so to dig into that a little bit. So my partner and I are, are whole DCIS with it is you want to buy it for a third. Then you want to put an additional third into improvements.

Skrizz   02:04
Got it.

Adam   02:05
So improving the property in some way that could be like building nice driveway into it,  and just so everyone's clear, in real estate, a lot of what I do is around land development. So, not always is there a house on the property. A lot of times it's just like vacant land like woods that you would normally see.

Skrizz   02:20
So I'm going to stop you for a quick second. If there is, um, in music, we call it A&R, which is artists and repertoire. There, there is where you, you, you, for example, you sign an artist, who's a great singer and then the A&R team or the management team applies artists development, which is essentially like pairing you with the right producer and the right song writer and getting the right vocal coach and developing you. So there's a component of that. I am now on camera and on mic just to understanding this. Okay.

Adam   02:44
Perfect. Yeah. And that extra third goes into like everything from basically beautifying it, making improvements like what you just talked about just in the real estate world. And then the additional third is what you want to make the profit for. So it's a very simple system where, you know, Hey, we have to buy it for a third.

We're going to put an additional third. That's going to go into marketing and making that property the best possible property. And then that additional third, that's what we expect to make in profit.

Skrizz   03:08
Understood. So there isn't, there has to be an art form. There is an art form to, to what you're putting in is going to be not proportionate with what you're getting back. You have to be getting back even more. What is the key to that? How do you describe that? Cause I'm having a hard time understanding that it's like, if I put that a hundred thousand dollars and I'm creating a hundred thousand dollars more value, shouldn't I get a hundred thousand dollars back and you're saying, no, you should 200 back.

Adam   03:32
Yeah. So a big thing is you always want to buy an undervalued asset.

Skrizz   03:35
Sure. I get that part, but I'm saying for the, the development part, why it's like, I buy a house. I spend a hundred thousand dollars on an addition to the house. Why is the house now worth twice as much?

Adam   03:49
Sure. Well, it's like with anything, you know, just because you put a dollar into it doesn't mean that the perceived value is a dollar either.

Skrizz   03:54
Okay.

Adam   03:55
You know, it's all about what the buyer perceives. So you could put a legit.

Skrizz   03:58
Hype.

Adam   03:59
Exactly. Let's say you build this gorgeous 10 acre pond on this property. So you buy this property, it already has a house on it, and you build this beautiful pond with this great garden around it. And you build this really nice driveway and this trail that walks you around this pond and, you know, you have all these great, you throw a bunch of interesting fish in this pond like you really do.

Skrizz   04:22
Can I stop you for one sec?

Adam   04:23
Please.

Skrizz   04:24
I think the values almost in it, which is what it should be apples to apples, the values in you having the vision. You know what I mean? The value is more in the intangible. The value is not in the rocks and the water and the koi pond. The value is not there. The value is, and you having the vision to take a seven house and turn it into a 10 and the assets to make it a 10 or a factor, obviously that you factor in.

But it's more than you have the expertise in the vision to get it there, because truth of the matter is like. I'm trying to think. It's like, I'm trying to have a parallel in music. It's like, I mean, the idea for the song is damn near the most important thing. I mean, going to the producer and paying them 15k to produce it out or whatever, like.

Adam   05:04
But you also want to know the cops, like that's the other big thing that I think would relate to music to like let's say you're looking at a neighborhood and you're just buying one piece of let's, let's even just use more traditional real estate where you're buying a house. If the whole neighborhood is filled with homes that are worth 150 grand, I don't care how beautiful you make that last home in there.

You're still, ain't going to sell it for much more than 150. So you still have to understand what the comparables are in the area. So what I think other things are selling for so that you can build towards that comp, but that's when we look at our, our algorithm that we built, like we got to make sure that it always falls in line where even if we do build the most beautiful koi pond, it's not going to take something that's shitty into gold.

Skrizz   05:44
Got it.

Adam   05:45
Like I would think for you guys, you know, in the music, but think about like, like a 42nd song? Like, you might have a one, there might be a few grand slam 42nd songs that have made tons and tons of money.

Skrizz   05:59
There aren't.

Adam   06:00
Right. There's none. So like you can spend as much time energy making the most insane 42nd song, but it still is never going to be, you know, tiny dancer.

Skrizz   06:09
Yes, of course. That's a good point. That's a good point. Okay. So you were saying you have a computer system. This is like actual, like spreadsheet numerics. Does that more have to do with, like I got like the Warren buffet checklist of 10, 10 things. Does it have more to do with that? Or is it literally lumber prices or what, what, what is it, is it more of to do with, does it have more to do with like meeting prerequisites and standards or is it more has to do with like, Finite numbers.

Adam   06:42
Yeah. So mixture of both, it's all like prerequisites, like it's a, basically a checklist that we go through. And then based on that checklist, it spits out a number for what we think we can make an offer for this property. And as long as we fall within a certain range, we'll have a conversation with them and we know, Hey, they're asking 18 mil, but we have to buy this for 12 mill. If we want to.

Skrizz   07:01
Be in the game.

Adam   07:02
If we want to be in the game. So if we're talking to them and they're not, they don't want to budge at all. We're not going to do it, but if they're willing to go down to 12 mill or 13 mill, great, or if they're willing to finance it in a different way, which is probably a deeper part of this conversation, we could maybe do more, but we have to be a little more strategic in how we get the money.

Skrizz   07:20
My question is why don't these people ever just partner with you and then split the profit.

Adam   07:25
Which sometimes they could like that that's owner financing. So sometimes they'll say, hey, we'll do owner financing or, hey, just sell the property and anything you sell it for above a certain threshold that's yours. So those, those are always great for us.

Skrizz   07:36
That's a good gig.

Adam   07:37
Yeah. Well, It's a great gig for both.

Skrizz   07:39
No risk.

Adam   07:40
Right. There's, there's no risk for us and for them. The downside for them is they don't get the cash right away. Like a lot of people when they're selling, they want the cash today or as quick to today as they can.

But for us, we love it because we don't have to get someone to give us $12 million, which is going to make us give up 60 or 30 or 80 or 20%, whatever the percent is, we have to give that up where if they're going to finance it, then it's like, all we need to get is the marketing dollars, which you could do in a strategic way too. So that's always a, we always look for deals like that too. That's part of the checklist is.

Skrizz   08:12
You can just focus on that, and you build up.

Adam   08:14
And just flip it.

Skrizz   08:15
Yeah. Just build a lot of capital within the company that you keep for just funding these things. And then you just kick in. I like that.

Adam   08:23
Yeah. I mean, it's like. You know, we were talking also, we went from real estate to just talking about some of the startups that I look at or talk your small businesses. And for you, when you, when you listen to a song or meet new artists. You know, how quickly do you know and how do you know if they're going to be high quality or if you just, or they just don't have it?

Skrizz   08:41
Regarding a song. As someone who works in music, I am beyond unqualified to do that. That's like by far not my forte, I can't call a hit record.

Adam   08:50
Interesting. So like, when you, when you hear a song, you have no idea.

Skrizz   08:53
I have no idea.

Adam   08:54
So you know, if you like it, obviously, but you don't know if the mainstream will it.

Skrizz   08:56
I don't know. It doesn't mean anything. Like, I love pop music. I love music that no one listens to, you know? So I'm definitely not qualified to answer that, but there are people that like, the Clive Davis' of the world that know the song and give it to the right artists then it's the biggest thing on earth. So I'm not qualified to even answer that. I'm sure there are people that I could, we can bring in. Hopefully, they can answer that question for you.

Adam   09:14
We should get that.

Skrizz   09:15
Yeah. She knows some people of mine that are good at that sort of thing. Um, for me, I think I'm definitely better at identifying like talent in the sense, like an artist that hasn't done hundreds of millions of streams, but could, you know what I mean?

And like, identifying like what they're missing. Um, but I think that has a lot to do with like the Warren buffet checklist where it's like, for me, that's a hard question because the number one question is like, do they make good music? And the answer can be no, you know what I mean? The answer can be no, but it's like, they have to be close to making good music. You know what I mean?

Like I would rather see an artist make a seven song, like a seven out of 10, a seven. Uh, seven every other week, if they can do that, they're onto something. You know what I mean?

Adam   10:06
Was it consistency or what?

Skrizz   10:07
Consistency. I think an artist who has consistency is much, much, much, much, much more valuable. You know what I mean?

Adam   10:13
So let me ask you this then. Do you, cause I, I know this when I talk to startups, sometimes I feel like I can be a little harsh because I know about how much of a pup I was and like if you look back, I was such a fucking pup, like I knew nothing, I didn't realize how, I didn't know nothing. Um, but like, so when I talked to a startup, there are certain questions that they'll ask, certain comments that they'll make, where I'm not going to tell them unless I need to, for whatever reason, but I know in the back of my head, I'm like, ah, you're a pup. You're not ready, not that you can't do in the future, but right now you just, you're just ain't ready.

Skrizz   10:43
Got it.

Adam   10:44
Just like I wasn't. But do you ever have that where you talk to a new artist and just the way, the way they're talking or the questions they're asking?

Skrizz   10:51
Oh, like hundred percent of the time.

Adam   10:52
What would you say are some certain disqualifiers?

Skrizz   10:55
I'm usually very. What?

Adam   10:56
What would you say are some certain disqualifiers that they might say or do where you're like, nah, you just, you ain't ready. It doesn't mean you can't ever do it, but you're saying I'm ready right now.

Skrizz   11:03
Lack of open-mindedness. You know what I mean? I think being a new artists means knowing that you don't know what you're doing, but being. Work ethic is by far the most important thing. If they're going to work, like work ethic means solving problems.

Everything in life is solving problems. Like your job is to get the job done. If the job is getting done, it's getting a hundred million streams in your album. Figure it out. I don't know. So it's like work ethic, lack of work ethic is an absolute ruler, but more so that like someone thinks they know what they're doing and 10%, 10% chance. Maybe they are right. But odds are, they're probably not, you know?

Adam   11:38
But then on that though, at least. You know, you look in the music industry, and at least from what I know, I'm not inside of it. So like, I can't say this for certain. But I feel like all those big artists that we all know about, like, isn't there a bit of like, cockiness or overconfidence, which you almost need to make it in that world?

Skrizz   11:57
I mean like Kanye West will be like insanely arrogant when he was literally a nobody, but he also could play you Jesus walks. You know what I mean? Actually, the fun fact is when he played Jesus walks, everyone shat on it. So I don't know.

There's a difference between being cocky and confident and being reasonable, does that make sense? Like, I definitely want someone to be confident. Like someone should, like an artist has to be confident if they're not confident, they're fucked.

Adam   12:22
Well, dig into the reasonable.

Skrizz   12:24
Reasonable meaning like.

Adam   12:26
Like that by practicality, Or what do you mean?

Skrizz   12:28
Practicality, when shit doesn't go your way. Cause it's not going to go your way 90% of the time, like the, you know, how to deal with it and that you're going to roll with the punches and that you're going to have thick skin and you're not going to buckle under pressure and curl like a little girl. So does that make sense?

Just because you're really cocky doesn't mean you're not really sensitive. So you kind of gotta be like, Yeah, well, it comes down to logic. It's like, you are a fighter, so you are confident, but you also realize you gotta train like a motherfucker. And you also got to realize.

Adam   12:55
It's respecting the game respect, respecting the opponent.

Skrizz   12:57
Exactly. Like understanding that you're going to get knocked down. You know what I mean? And a lot of things like that, I think a hard one is like, when the music isn't good enough and they think the music is good enough. And that's like a media letter. So you have to be like, I don't think the music is good enough, but I think it can be.

And I think if we all work to get like someone, and if I were to work with an artist, my job is to make the music better. I work on the music. I'm not great at visuals or marketing,  I'm not great at any of this. I'm great at music. I'm not great at music. I'm okay at music, but I work on music, you know, and, uh, if they can't handle that or like, even that like there's room for improvement, you know?

Adam   13:30
When, when you're saying that it's making me think of Kobe and you know? Kobe, E people could say is cocky or overconfident or any of that stuff. But Kobe, he was able to be that confident. Or is able to have that edge because he put in the work, like he was there before anyone else, he was there after everyone else. Like he was doing all the shit that even the best in the world
weren't doing. So it gave him that callous to have the confidence, to believe that he could do all these crazy shit,

Skrizz   13:59
If I find an artist that can do all those things, then immediately you know.

Adam   14:02
You just know it. Right.

Skrizz   14:03
You just know, I mean.

Adam   14:04
Like, if you're putting out that great work and you're still overworking or outworking everybody else, like that's, that's, that's probably why, you know, Kanye or Jay Z or any of these people have that confidence because they know like I'm doing shit that I know you're not doing.

Skrizz   14:17
They always say like, during like all those, like those kind of dark PR years for Kanye, where it was like saying crazy shit and like, Okay, this is what we're gonna polarize people, but I don't care. Like, was he wrong? He said, he'd say like, he was like, he was in debt at a certain point. Cause he was funding all these fashion companies and they were bombing and he's like, honestly, like looking back on those fucking interviews, it's like he was in the hole, like 35 million.

I think Kim ended up bailing him out or something like that. And he's like asking everyone to give him money and he's like on TV and he's on radio and he sounds absolutely nuts. Well, his fashion brand is now worth $3 billion. If I had $30 million, I invested in him at that point, then I'd be a rich motherfucker.

Adam   14:56
Right.

Skrizz   14:57
So was he wrong?

Adam   14:58
Well, it's the crazy ones that do it.

Skrizz   14:59
No, he wasn't wrong.

Adam   15:00
You know, you look at all these people, like the real world changers, they all are fucking nuts and they're nuts for a reason. Like they, they believe in this massive thing, but it's not, they're just, they're not just saying it like Kanye was saying that, but it was all backed by something.

Skrizz   15:15
Oh, for sure and when he talks about being the greatest artist on earth, I mean, that's obviously a subjective question, but in terms of the conversation of greatest artists on earth. Yeah. It's an, there's no question about it. Like, I mean, in my opinion, he is, I mean, the rolling stones had, and making Keith like the Beatles had Paul and John, George and Ringo. Kanye was just Kanye.

Adam   15:37
I love Kanye. Kanye is my guy.

Skrizz   15:38
He did it by himself. So Kanye if you're shouting, you're on here, we've got your back. Totally.

Adam   15:42
So, I mean, you know this, but my, my dad worked in radio for a long time and so he would always have these big concerts in New York City, you know, it's called Jingle Ball.

Um, so it was one of his last Jingle Balls. He knew it was gonna be his last time there because he was leaving the company. And we would always go to those big concerts. He'd always take us backstage, have us meet a lot of great people. Um, and this was the last year I was feeling kind of sick. I wasn't going to go to it.

Skrizz   16:05
You got to go.

Adam   16:06
And it was like right after Golddigger came out and that was my favorite song.

Skrizz   16:09
He's playing all those radio shows back then. He was everywhere.

Adam   16:13
He was the best. And my dad knew that and he was like, Adam, just please come to the show. Please come. So I was like, okay, fine. I went to the show and he's like, Adam, come backstage with me. Went backstage, all of a sudden Kanye comes out of nowhere. He's like, oh, a little Rosen in that's. You know, gives me a hug. I was like, Kanye, you're the best. And the best part about it too, the best slash worst part about it is this was back in the day where it's like, you didn't, everyone didn't have a phone. So it's like taking a digital camera or whatever It was. Have no idea where that picture is. No idea.

Skrizz   16:44
No!

Adam   16:45
No idea. But if I'm going to meet Kanye again. He's not going to remember it all but It doesn't matter. I love you, Kanye. You'll always have a special place in my heart.

Skrizz   16:53
I think back to the original topic. If you meet someone like Kanye, you don't ask questions. you just say let's get to work. I think most, it's more, it's. So it's actually people more with the opposite personalities. The people that are more insecure that are lazier that are more unsure, to be honest, like this is the thing, like, I don't know. I don't want to talk shit on the musicians of the world. Most musicians, I don't know what they do all day. I literally have no idea what they do with it.

Adam   17:24
So that's interesting. Walk me through like what a day, what a day? Just even a day. I know you do a lot of different shit, not just music, but walk me a day in the life of Skrizz and then walk me.

Skrizz   17:33
Is it totally for the podcast, I feel like, I mean, it's just like.

Adam   17:36
Well, let's teaser right now. And we'll have another podcast we'll, we'll dig more into it.

Skrizz   17:38
I'm at the gym. I mean, it just depends. I mean, some nights, I'm literally being flown to Iowa to play in someone's backyard and then go back. But I mean, for me every day is about like nine to 9:00 AM to like 10, 11, it's the whole day.

Adam   17:52
And how much of it is spent on music and like what parts of that music?

Skrizz   17:56
Always music. It's all music. I mean, there's a lot of, lot of phone calls going on like a lot, but it's all music.

Adam   18:03
What would you say if you were to break down like percentage of creative time versus percentage of like business time for music, just speaking specifically in music?

Skrizz   18:10
Specific time was just me driving. I think people don't know is how much I do like making music and that means performing too like you were making music. Most of my time is make, making music. I'm not comparing myself to Elon Musk, but the Elon Musk explain that like, he's this business genius. It's like, no, I'm like engineering all day. You know what I mean?

So it goes back to like music is the one thing that like, after this, I'm going to another studio in Edison and I'm recording vocals all night. So like, my job is making music and for me, like, you know, like making rock records is really time consuming and it's a lot of, uh, just really time consuming and it's a really thorough process.

So it's like, you want to get 20 of those done a year. Like, you know, it's, uh, you gotta, you're shuffling a lot of records at once.

Adam   18:59
You, you know, one of the things that's different about you, like we talked about is you enjoy the business side I think probably more than most artists do, but even for you, it sounds like maybe 20% or 10% is focused on business. Do you want to spend more time on business or would you rather spend all day every day on creative?

Skrizz   19:16
Um, like I'm never in front of a computer, if that makes sense. Like we have like a front room and like, that would be great office, but like, I mean, it's, it's always spent on music.

Adam   19:28
And your business is more about like talking with your business partners?

Skrizz   19;32
For me, like my business I'm so, so, so, so blessed. And I, I spent my life kind of maneuvering myself to get in this position, but like my, all my business stuff is just like, is being creative. Like everything is my ideas. Like, like the business I was telling you about, like that just was like, I'm not rolling up my sleeves, closing deals.

I mean, I go over legal paperwork and like, I check people. For me, I just come up with the idea, you know, so I'm a big, and that's the way I'm musically too. Like, I was at us three with another artist yesterday and like, I wasn't on the computer. I'm just like, I'm a, we call it couch producer and you just kind of like, you just kinda orchestrate the way things flow, you know? And that's kind of the way I am.

Adam   20:14
Let's keep going on that.  Like, you're just someone else's

Skrizz   20:17
Like maybe someone on guitar and there's maybe someone on the drums and like, I mean, I'm a singer I'm most known for that. So when I try musically, I chime in a lot with that. I mean, I know how to play most instruments too, so I can be like, oh, like, let's move that chord over there.

Like, let's, let's do that there. It's like, no, no, no, no, no, but I'm also, I know a little bit of everything, so I can be like, okay, we're going to low pass whole thing. We got to make, get like, sound like underwater water, like in a sample. And then, then you put the big clap and drum on it, you know? So, um, that's, that's kind of where I'm at.

Like nothing is, I mean, Yeah. I mean, I have tons of notes in my phone for like album, budgets. And like, it's like, if we're going to do this radio campaign in Europe, then we can't do this because we don't have enough money. Or it's like, if we're going to take this loan, this is how we're like, I don't know, what, what do actual business people do?

I mean, like, that's actually a really good question. I don't really know. Like, I guess it's more of like a CEO mindset. I mean, like people in finance they're crunching numbers all day. I mean, crunching numbers and music isn't gonna get me. It's not going to get the science. It's irrelevant.

Adam   21:24
Well, the thing is like, and I was used to falling into this trap like I was like, if I'm not on my computer, I don't feel like I'm really working where it's like, no, like you got to get in the right head space to be creative and to get your energy right, that you can execute as best as possible when you are doing whatever that works.

Skrizz   21:38
Oh, of course, of course. I've kind of backtracked. Like if you, so you envision Skrizzly spending 50% of his day doing business. What does that mean?

Adam   21:48
Well, it could just be a phone call like.

Skrizz   21:51
I'm on the phone all day. Like, I'm definitely like not a good friend or not a good person to be around because I am on the phone the whole day. Um, um, I don't even see it as a business. I see it, it's just like, I just oversee my career and like.

Adam   22:09
Well, that is the business side of it though.

Skrizz   22:11
You just know what's the right decision and what's the wrong decision. So, I mean, I guess like a lot of artists, I mean, that goes back and I was saying like, what do artists do all day?

Like, I think they just trust. I mean, I know a lot of people personally that just trust other people to take care of it. And I'm like, you're not checking their work like.

Adam   22:26
Right. That, that, that leads to my next question around that would be like, so they're not doing anything. Does that mean, is that because they're just doing 100% of their time trying to write and perform good music?

Skrizz   22:37
No, I don't think they, well, that's the point for instance, like my volume, like I produce over a hundred songs a year. And then, like, I know other artists that just have their artists career and they're releasing five songs a year. So I'm going to come out and say, what the fuck are you guys doing? Like you're grown ass men. Like, what do you do all day? Like literally, what do you do all day?

Adam   22:56
We should get an artist that fits that, bring him on the podcast.

Skrizz   22:59
I'm sure there's a lot of them that are very successful and I'm like sure.

Adam   23:02
Is it that kind of the dream, you know, like.

Skrizz   23:05
Is that the dream? Honestly, like I was thinking the other day I was laying in bed, like taking a nap and I was having like an anxiety attack the entire time. I'm like, I'm not making progress right now. I am napping. This feels awful. So like I'm addicted to progress for sure.

Adam   23:17
Right. But I've seen the negative side of that too. Cause there are a lot of ways I'm very similar to that. Like if I'm not, if I'm not physically working, I feel like I'm not being productive, but that also, I also don't think that's the best way to do it anymore.

Skrizz   23:30
So I drive a lot. I drive a lot and driving is like my big. I hate to compare it to Bill Gates because everyone hates Bill Gates right now. He's a bad dude. Bill Gates always talk about like doing these retreats where he would let his mind like recalibrate and that's like driving for me.

Adam   23:46
Where were his retreats?

Skrizz   23:47
I have no idea. Some weird Epstein's island probably. Yeah. Some sketchy shit.

Adam   23:52
Don't come after us. I didn't say it.

Skrizz   23:53
Yeah. Sorry, Gates.

Adam   23:54
That was, that was crazy.

Skrizz   23:55
We'll get you on the podcast.

Adam   23:56
That's true. We should get Bill on the podcast.

Skrizz   23:58
Yes. Get a good PR campaign run for Bill.

Adam   24:00
I like that. We'll get Bill. Bill on the podcast and maybe.

Skrizz   24:04
Bill you're in the right on all this I'm sure. Right?

Adam   24:07
Yeah. Yeah. Um, but anyway, I want to tie this back before we hop off. Um, so bringing it back to the original question, like really the whole thing is what's the opportunity that you see that you can actually capitalize on whatever the field is, whatever the opportunity is. So for you, when you look at like.

Skrizz   24:25
For me, there's two angles I can see with an artist, I would say. Number one, can I improve their music and I can improve their ability to be an artist? And two, which is actually the more common one is they don't know how to release music and get it out there. And they don't know the channels and they don't know the processes and they don't know it's as simple as just writing an email every Monday and like teaching them that those are the two places I can improve. Like outside of that, I don't like I don't, I don't have much to offer. You know?

Adam   24:54
What I love about that is like, I think a lot of times, especially when we're young, we just try to do a little bit of everything and say, we can do everything mainly based out of insecurity where it's like the older we get, the more we know what our lane is.

And now we just want to stay in our lane and be, become the best at that lane. Um, and that's what you just said right there. It's like, you know, your lane. You know, where you can add a lot of value in staying in that lane. Like you stay away.